Culture & Advocacy

Culture & AdvocacyNews

Marilyn Price, Trips for Kids Founder, Named CNN Hero

Program helps at-risk youths discover themselves through the power of cycling San Rafael, California – Marilyn Price, Founding Director of Trips for Kids (TFK), has been named a CNN Hero for her work helping at-risk youth discover themselves through the power of bicycles. The prestigious CNN Heroes initiative honors everyday people who are making a difference in their community. Thousands of nominations are received from around the world every year and each week CNN tells the story of one Hero whose selfless, creative efforts have helped others. Price’s story started in 1988 when she took her first group of inner

Amber at the Tour De Nez
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Click-Thru Thursdays!

  As some of you know, I host regular online live video Q&A sessions for cycling fans, in order to answer questions related to women’s cycling, training, racing and life as a professional athlete. The one question that arises during every single session is: How can cycling fans better support women’s cycling?  Likewise, in response to my previous two articles (Money vs Ethics and Continuing the Dialogue: Women’s Cycling), several readers have asked, What can we do to help? Gooooood Question! In answering this, I want to first recognize what a wonderful question this really is. In Continuing The Dialogue:

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Primal to Sponsor 2012 Alliance for Biking & Walking Leadership Retreat

Apparel maker providing VIP lifestyle jacket to all attendees in addition to financial support Denver, Colo. – Primal is expanding its bicycle advocacy support for 2012 with a new sponsorship, announced today, for the annual Alliance for Biking & Walking Leadership Retreat. In early September, advocacy leaders from around the country will meet in Long Beach, Calif. for the annual retreat, a key event for discussing, developing and continuing best practices and campaigns that advocate for pedestrians and cyclists. Primal’s sponsorship includes custom VIP jackets for all attendees and financial support totaling $25,000. “Primal is pleased to be able to

Culture & AdvocacyNews

Team Type 1-Sanofi Making All The Difference In Belgium

Oostende, Belgium – She is 10 years old and has diabetes. Because she has this diabetes, she is different from the other 10 year old girls in her school. Being different can be overwhelming, and 10 is a pretty important age for girls not to be overwhelmed by differences. The bike races across her part of Belgium are all-encompassing affairs. The whole town watches, schools turn the students out to the side of the roads to cheer, shops open sidewalk drink stands, farmers pile hay bales in their fields and string giant painted banners across them in support of local

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Mad Men Art Auction to Benefit Trips for Kids

Fans can welcome the return of “Mad Men” to AMC this month with a one-of-a-kind, cast member-signed work of art San Rafael, CA – A love of bikes, art and the hit TV series, Mad Men, has inspired the sale of a truly unique work of art by renowned license plate artist and former HGTV’s FreeStyle host Aaron Foster. Proceeds from an online art auction will be donated to the national nonprofit organization, Trips for Kids. “The bicycle has always been a huge part of my life. When you’re a kid, the bicycle is freedom – it makes your world

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SRAM Gold Rusch Tour Expands in 2012 with More Dates and Locations for Women Riders

The world champion mountain biker plans her 2012 SRAM Gold Rusch Tour to encourage ladies of all ages to dust off their bicycles and go for it Ketchum, ID – Rebecca Rusch, the three-time Leadville Trail 100 Women’s Champion and three-time 24 Hour Solo Mountain Biking World Champion, is pleased to announce that after a successful first tour in 2011, the SRAM Gold Rusch Tour is back with more dates and locations for 2012. The tour is designed to get women of all ages outdoors and on their bicycles. “Our inaugural Gold Rusch Tour last year was such a success

Culture & AdvocacyNewsVelo Vrouwen

Rebecca Rusch Rides to the Nation’s Capital to Bring Female Perspective to Key Political Initiative

Ride on Washington event is set to raise funds and awareness for the Bikes Belong Foundation Ketchum, ID – Rebecca Rusch, the three-time Leadville Trail 100 Women’s Champion and three-time 24 Hour Solo Mountain Biking World Champion, is pleased to announce her involvement as one of only a few female riders taking part in Tim Johnson’s Ride on Washington ride from Boston to Washington, raise funds and awareness for the Bikes Belong Foundation. Rebecca and her fellow riders will host receptions at each city along the way, spreading the word about the much-needed support for non-motorized transportation and legislation

Culture & AdvocacyNews

Bicycle Ambassadors Endorsed by Prescott College

Prescott, AZ – This year, ambassadors from Prescott, Arizona will enjoy the endorsement of the city’s most prominent university when they travel to Vancouver to engage with bicycle experts from around the world. One Street, an international bicycle advocacy organization based in Prescott, is raising funds for community advocates and Prescott College students to attend the Velo-city 2012 conference in Vancouver June 26-29. These bicycle ambassadors will be charged with bringing back the latest project and policy innovations from around the world to help transform Prescott into a bicycling city. “Prescott College is proud to endorse a project that speaks

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2012 Viva Bike Vegas Gran Fondo Announced

Regional Transportation Commission of Southern Nevada (RTC) 2012 Viva Bike Vegas Gran Fondo to start on Las Vegas Strip and include century ride over the Hoover Dam Las Vegas – The Regional Transportation Commission of Southern Nevada (RTC) has announced that the RTC 2012 Viva Bike Vegas Gran Fondo will again begin on the Las Vegas Strip and century riders will have the opportunity to ride over the Hoover Dam. This year, the RTC has also partnered with Interbike, the largest bicycle trade event in North America, to bring more bicycle industry participation to the annual event. The 2012 edition

Culture & AdvocacyNews

Shit Roadies Say

If you are a cyclists and have yet to hear about the advocacy group People for Bikes, now is the time to head over to their site and sign the pledge: “I am for bikes. I’m for long rides and short rides. I’m for commuting to work, weekend rides, racing, riding to school, or just a quick spin around the block. I believe that no matter how I ride, biking makes me happy and is great for my health, my community and the environment we all share. That is why I am pledging my name in support of a better

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