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Former Professional Antonio Cruz Launches Bicycle Company

Cruz Partners With Renowned Design Engineer Shane Fedon to Push the Limits of Bicycle Design and Technology

Long Beach, CAAntonio Cruz, One of America’s most prominent professional cyclists over the past two decades, today announced the launch of Cruz Industries, a new bicycle company focused on re-defining high-end bike innovation and design for professional cyclists as well as cycling enthusiast.

Partnering with one of the industry’s top research and design engineers, Shane Fedon, the designer behind the lauded Fuji D6 tt/tri bike, and Fuji SST, as well as Rock Racing’s X-1/X-2 and 4815. Cruz will take aim at the high-end boutique bikes with designs that “are out of the box with no compromises.”

Cruz (shown below with former Rock Racing owner, Michael Ball), who was signed to the Rock Racing professional cycling team for the 2010 season was forced into early retirement after the team folded, and seized the opportunity.

“The change in plans created the perfect situation to launch the company,” says Cruz. “Shane and I were both looking for a new challenge and we both have a lifelong passion for the sport. I knew that together, we could create something incredible and push the limits of bike design and technology.”

Michael Ball & Tony CruzThe new bikes are designed under the Cruz Industries banner; however the racing division will be called Cruz Racing. It will include models from a top of the line carbon road Arenberg Series to an entry level, sensibly priced, aluminum Arenberg comp. The bikes will be limited to 500 carbon/1000 aluminum for a particular model year before we retire that model years color way and graphic design. “After we sell our stock, we start working on producing the next year’s stock, we really want to push our aesthetic design to the fullest, to give the consumer the most”, says Fedon.

“In this economy you need to be smart,” says Cruz. “We are going to be strategic about where we place the brand. It needs to be in shops that fit the image and demographic of the brand.”

He adds, “The Cruz Racing frames look great and people are expecting that.”

Beyond the visual appeal, Cruz says performance is even more important. With Fedon designing the frame, Cruz says there are no compromises taken.

Getting feedback from Cruz and many other professional riders Fedon has designed a bike that isn’t just another open mold frame or that just follows someone else’s trends.

“I’ve worked for one of those companies before and I don’t want to do that again,” says Fedon. I’ve got great ideas that will make people take another look at how a bike is designed.”

So what separates a Cruz Racing frame from the rest of the peloton? Fedon enthusiastically explains that that the Cruz Racing frames had to have most of what consumers expect, such as BB30 bottom bracket, tapered 1-1/8~ 1-1/5 head tube, easy fast cable routing, but it’s in the construction that other companies can’t beat us.

“We spent a lot of time on research with the layup, using techniques from signal processing called Morlet Wavelet Transformation,” says Fedon. “Wavelet Transformation not only breaks down the harmonic component of a signal (freq and amplitude) but correlates and covariates data with the time domain. That’s what’s important. Seeing exactly at what point during a ride vibrations occur, how they occur and what was the physiological response to these perturbations. In truly understanding vibration analysis, we can tune the carbon for real world needs.”

This analysis helps Fedon (shown below at last year’s launch of Rock Racing’s X-1/X-2 and 4815) design a frame that is responsive as well as light weight.

Shane Fedon“It’s easy to make a bike stiff and light, it’s pushing the boundaries in ‘real’ manufacturing, actually analyzing what’s happening to a frame during testing, not just seeing when a frame breaks or if it doesn’t but why, how and what can we do to enhance ride quality. ,” he says.

Over the next 12 months, Cruz believes the line will be firmly established in the market with many clubs racing on the bike. He also plans to sponsor a domestic cycling team in 2012. And within five to seven years, having his bikes under a ProTour team.

While Cruz is known worldwide as a professional cyclist, in Southern California he is also known as the bicycle ambassador for the city of Long Beach, California. He has been instrumental in cycling related issues such as bike boulevards and lanes as well as helping develop bike programs for the local schools. Cruz has become an advocate for the sport – helping develop a younger generation of riders with coaching and mentoring.

For more information about Cruz Industries, please visit: or contact Sonia Cassatt at 562.508.3137

Photos: Leonard Basobas/LB Photos

Lenny B
Leonard Basobas - Among my many and varied interests are cycling and writing. I am deeply passionate about both. Strangely enough, neither has come very easy to me.I had such a horrible crash as a small child that I did not attempt to ride again until the 6th grade. From that point forward, you could say that I have had a love affair with two-wheels. When I was not out on my bike, I could be found tearing apart or putting back together other bikes. The frames and parts found in my parents’ basement today are a testament to that fact. Around the same time that I began riding again, a young rider named Greg Lemond had just won the U23 World Championships. Following his career was my entry point into the sport of cycling, but I never participated in organized racing until I was past my cycling prime. Today, a healthy curiosity about racing has me lining up on the road and in the nearest velodrome.In regard to writing, I am not a trained journalist. My writing, instead, strikes a creative bent in the form of short stories, at least when I not writing for my day job in clinical research. Although I have yet to be published for my creative writing, I have authored several abstracts and papers, and been published as the lead author for a paper in a well-known peer reviewed medical journal.I have covered the sport of cycling, as both writer and photographer, at such races as the Amgen Tour of California (2008 to 2014) and the US Pro Cycling Challenge. I was also the featured Guest Contributor for, commentating and moderating the site's live blogging feed during the 2009 Tour de France.