Fuji to be Official Bike Sponsor of Historic Asian Cycling Team

PhiladelphiaFuji Bikes is pleased to announce that it will be the official bike sponsor of the first pro-continental cycling team based in Asia: Champion System.

Born out of a desire to grow the sport of cycling in Asia, as well as create an avenue of opportunity for Asian cyclists on a world stage, the Champion System squad will race across the globe in 2012 aboard Fuji Altamira’s and SST’s.

The Altamira is Fuji’s top-of-the-line, grand-tour winning, all-carbon race bike with a tapered head tube for precise handling, an oversized down tube for superior efficiency, and full-carbon dropouts for weight reduction. It’s the bike that carried Juan Jose Cobo to victory at the 2011 Vuelta a España.

The SST is the ultimate sprinter’s bike. Designed with asymmetrical chainstays, aero-shaped tubes, and Fuji’s R.I.B. carbon membrane technology, the SST ensures maximum power transfer so that every sprint is explosive for Champion System’s most powerful riders.

“We’re thrilled to be a part of this historic project,” Fuji V.P. of Marketing Karen Bliss said. “In partnership with title sponsor Champion System Sport, it is our mutual hope to grow the market and sport in a region with huge potential, as well as put Asia’s rising stars on some of the best bikes in the world.”

“Fuji is the brand we knew we wanted,” Champion System General Manager Ed Beamon said. “More than a century old, Fuji’s tested and proven, especially on the pro cycling level.”

Likely one of the most international rosters in the peloton, the Champion System squad will feature riders from China, Hong Kong, Malaysia, Belgium, Australia, New Zealand, Estonia, Germany, Switzerland, and the United States. Top signees include the former Chinese National Champion Xu Gang, Estonian four-time Tour de France stage winner Jaan Kirsipuu, and seven-time Asian BMX Champion Steven Wong.

With the team presentation scheduled for Jan. 11 in Bejiing and team training camp to follow in Hainan, Champion System will start its season at the Tour of Qatar and Tour of Oman in early February, having recently received invites from the ASO. The team will then begin a global campaign that includes prominent races in Europe and North America, as well as all of Asia’s top races: the Tour of Langkawi, Tour of Qinghai Lake, Tour of China, Tour of Hainan, Tour of Taiwan, and Tour of Korea.

Additional technical sponsors and team presentation details will be announced in the coming days.

Lenny B
Leonard Basobas - Among my many and varied interests are cycling and writing. I am deeply passionate about both. Strangely enough, neither has come very easy to me.I had such a horrible crash as a small child that I did not attempt to ride again until the 6th grade. From that point forward, you could say that I have had a love affair with two-wheels. When I was not out on my bike, I could be found tearing apart or putting back together other bikes. The frames and parts found in my parents’ basement today are a testament to that fact. Around the same time that I began riding again, a young rider named Greg Lemond had just won the U23 World Championships. Following his career was my entry point into the sport of cycling, but I never participated in organized racing until I was past my cycling prime. Today, a healthy curiosity about racing has me lining up on the road and in the nearest velodrome.In regard to writing, I am not a trained journalist. My writing, instead, strikes a creative bent in the form of short stories, at least when I not writing for my day job in clinical research. Although I have yet to be published for my creative writing, I have authored several abstracts and papers, and been published as the lead author for a paper in a well-known peer reviewed medical journal.I have covered the sport of cycling, as both writer and photographer, at such races as the Amgen Tour of California (2008 to 2014) and the US Pro Cycling Challenge. I was also the featured Guest Contributor for, commentating and moderating the site's live blogging feed during the 2009 Tour de France.