Primal to Sponsor 2012 Alliance for Biking & Walking Leadership Retreat
Apparel maker providing VIP lifestyle jacket to all attendees in addition to financial support
In early September, advocacy leaders from around the country will meet in Long Beach, Calif. for the annual retreat, a key event for discussing, developing and continuing best practices and campaigns that advocate for pedestrians and cyclists.
Primal’s sponsorship includes custom VIP jackets for all attendees and financial support totaling $25,000.
“Primal is pleased to be able to support and be a part of this Leadership Retreat, and we appreciate the importance of having a place and environment for leaders to evaluate and analyze the current and future plans of cycling and walking advocacy,” said Primal Founder Dave Edwards. “We know how critical these issues are to the future of this country, and are thankful for those leading the way to resolve the challenges we face.”
The four-day retreat is comprised of workshops ranging from issues facing community bicycle organizations to advocate staffing concerns and how to diversify the pedestrian and bicycling movements. The retreat offers information tailored to both advanced and start-up advocacy organizations.
“Primal’s support of the Alliance for Biking & Walking is yet another sign of their commitment to advocacy,” said Jeff Miller, president and CEO of the Alliance. “Their Premier Sponsorship not only helps the Alliance strengthen state and local advocacy organizations, but their leaders will be styling with top-notch jackets.”
The leadership retreat is the latest sponsorship for the Denver-based cycling apparel company, which is an active supporter of bicycle advocacy groups including Bikes Belong, League of American Bicyclists, International Mountain Bicycling Association and Adventure Cycling Association. Primal is a sponsor of many events throughout Colorado and also supports the Sea Otter Classic and Bicycle Leadership Conference with high-level sponsorships.