Culture & AdvocacyIndustryNews

Primal to Sponsor 2012 Alliance for Biking & Walking Leadership Retreat

Apparel maker providing VIP lifestyle jacket to all attendees in addition to financial support

Denver, Colo.
Primal is expanding its bicycle advocacy support for 2012 with a new sponsorship, announced today, for the annual Alliance for Biking & Walking Leadership Retreat.

In early September, advocacy leaders from around the country will meet in Long Beach, Calif. for the annual retreat, a key event for discussing, developing and continuing best practices and campaigns that advocate for pedestrians and cyclists.

Primal’s sponsorship includes custom VIP jackets for all attendees and financial support totaling $25,000.

“Primal is pleased to be able to support and be a part of this Leadership Retreat, and we appreciate the importance of having a place and environment for leaders to evaluate and analyze the current and future plans of cycling and walking advocacy,” said Primal Founder Dave Edwards. “We know how critical these issues are to the future of this country, and are thankful for those leading the way to resolve the challenges we face.”

The four-day retreat is comprised of workshops ranging from issues facing community bicycle organizations to advocate staffing concerns and how to diversify the pedestrian and bicycling movements. The retreat offers information tailored to both advanced and start-up advocacy organizations.

“Primal’s support of the Alliance for Biking & Walking is yet another sign of their commitment to advocacy,” said Jeff Miller, president and CEO of the Alliance. “Their Premier Sponsorship not only helps the Alliance strengthen state and local advocacy organizations, but their leaders will be styling with top-notch jackets.”

The leadership retreat is the latest sponsorship for the Denver-based cycling apparel company, which is an active supporter of bicycle advocacy groups including Bikes Belong, League of American Bicyclists, International Mountain Bicycling Association and Adventure Cycling Association. Primal is a sponsor of many events throughout Colorado and also supports the Sea Otter Classic and Bicycle Leadership Conference with high-level sponsorships.

Lenny B
Leonard Basobas - Among my many and varied interests are cycling and writing. I am deeply passionate about both. Strangely enough, neither has come very easy to me.I had such a horrible crash as a small child that I did not attempt to ride again until the 6th grade. From that point forward, you could say that I have had a love affair with two-wheels. When I was not out on my bike, I could be found tearing apart or putting back together other bikes. The frames and parts found in my parents’ basement today are a testament to that fact. Around the same time that I began riding again, a young rider named Greg Lemond had just won the U23 World Championships. Following his career was my entry point into the sport of cycling, but I never participated in organized racing until I was past my cycling prime. Today, a healthy curiosity about racing has me lining up on the road and in the nearest velodrome.In regard to writing, I am not a trained journalist. My writing, instead, strikes a creative bent in the form of short stories, at least when I not writing for my day job in clinical research. Although I have yet to be published for my creative writing, I have authored several abstracts and papers, and been published as the lead author for a paper in a well-known peer reviewed medical journal.I have covered the sport of cycling, as both writer and photographer, at such races as the Amgen Tour of California (2008 to 2014) and the US Pro Cycling Challenge. I was also the featured Guest Contributor for, commentating and moderating the site's live blogging feed during the 2009 Tour de France.