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Primal Wear Increases Sponsorship of American Diabetes Association’s Tour de Cure for 2012

Cycling apparel maker will be the Signature Sponsor of Colorado event

Denver – Continuing a long-running relationship, cycling apparel-maker Primal Wear will increase it’s sponsorship and support of the American Diabetes Association’s Tour de Cure events in 2012, according to a new agreement announced today.

New for 2012, Primal will be the Signature Sponsor of the 2012 Tour de Cure Colorado and the official apparel sponsor of the Tour de Cure Southern Colorado and Montana, respectively.

Primal is currently the supplier for all Tour de Cure cycling apparel and the apparel provider for the National Red Rider program, which recognizes riders with diabetes.  Primal is also the preferred custom cycling apparel vendor for all Tour de Cure teams and clubs.

“We are proud to take our involvement with the Tour de Cure and the ADA to the next level.” said Dave Edwards, Primal Wear founder and CEO. “Our hope is to help expand the platform of the Association, increase Diabetes awareness nationwide and raise much needed funds for the cause.”

In addition to Primal’s direct sponsorship, all Tour de Cure teams are eligible for the company’s Primal Gives Back program, which donates 15 percent of a team’s apparel order back to the event charity, on behalf of the team, to help them meet their fundraising goals.

“We are very excited to have Primal Wear on board as a signature partner,” said Kelly Jackson, Tour de Cure Director, Colorado and Montana. “Their commitment to the event through their partnership, apparel and the Gives Back Program brings us that much closer to stopping this disease that affects 316,000 people in Colorado. With diabetes growing at near-epidemic proportions, the support of local businesses like Primal Wear is crucial.”

Primal began producing jerseys and accessories for the American Diabetes Association and the Tour de Cure in 2009 and also helped launch and then expand the Association’s Red Rider logo and jersey program beginning in 2007 to increase recognition within the events for participants who have diabetes, have a friend or family member with the disease or are strong supporters of the cause but don’t have a team of their own.

To find out more about the Tour de Cure and its 80-plus Tour events around the country, go to Tour de Cure website, and for more information on Primal Wear’s work with the Tour de Cure, visit the Tour de Cure page at Primal Wear.

Lenny B
Leonard Basobas - Among my many and varied interests are cycling and writing. I am deeply passionate about both. Strangely enough, neither has come very easy to me.I had such a horrible crash as a small child that I did not attempt to ride again until the 6th grade. From that point forward, you could say that I have had a love affair with two-wheels. When I was not out on my bike, I could be found tearing apart or putting back together other bikes. The frames and parts found in my parents’ basement today are a testament to that fact. Around the same time that I began riding again, a young rider named Greg Lemond had just won the U23 World Championships. Following his career was my entry point into the sport of cycling, but I never participated in organized racing until I was past my cycling prime. Today, a healthy curiosity about racing has me lining up on the road and in the nearest velodrome.In regard to writing, I am not a trained journalist. My writing, instead, strikes a creative bent in the form of short stories, at least when I not writing for my day job in clinical research. Although I have yet to be published for my creative writing, I have authored several abstracts and papers, and been published as the lead author for a paper in a well-known peer reviewed medical journal.I have covered the sport of cycling, as both writer and photographer, at such races as the Amgen Tour of California (2008 to 2014) and the US Pro Cycling Challenge. I was also the featured Guest Contributor for, commentating and moderating the site's live blogging feed during the 2009 Tour de France.