The world champion mountain biker plans her 2012 SRAM Gold Rusch Tour to encourage ladies of all ages to dust off their bicycles and go for it

Ketchum, IDRebecca Rusch, the three-time Leadville Trail 100 Women’s Champion and three-time 24 Hour Solo Mountain Biking World Champion, is pleased to announce that after a successful first tour in 2011, the SRAM Gold Rusch Tour is back with more dates and locations for 2012. The tour is designed to get women of all ages outdoors and on their bicycles.

“Our inaugural Gold Rusch Tour last year was such a success that we wanted to expand for the 2012 tour. Of course our goal is to empower woman and girls to get on their bikes, but we also want to create a strong sense of community,” says Rebecca Rusch. “I’m seeing more and more women on the trail. It’s awesome to get young girls and women of any age excited about the sport. I’m living proof that it’s never too late to learn to ride a bike.”

2012 SRAM Gold Rusch Tour

The Sea Otter Ladies Lounge at the Sea Otter Classic: April 19-22 – Drop by the SRAM booth and meet your favorite female pros. Ask questions, check out new gear and listen in on our mini tech clinics. Rebecca and the other pros will also host short ride clinics and pump track sessions. For more information on tour specifics and updates, please visit

Dirt Rage Dirtfest Dirty Girls Clinics (Raystown, PA): May 17-20 – Join Rebecca and SRAM/Specialized female athletes, Katie Holden and Lindsey Voreis for Specialized demos and free ride clinics during the three-day mountain bike festival.

Sun Valley Media Camp (Sun Valley, ID): July 4-9 – By invite-only, eight lucky female representatives will meet Rebecca, Katie Holden, Meredith Miller and Lea Davison for a personal tour of the world class riding in Sun Valley. The camp coincides with USAC XC National Championships in Sun Valley (July 5th-8th) to allow the attending media to cover the event and experience Idaho riding at its best.

“Wheel Girls” Mountain Bike Club (Sun Valley, ID): June through July – Rebecca and her local female mountain bike posse will coach a 6-week teen riding camp for the second year. The classes will meet in June and July for weekly riding sessions on different trails in the Sun Valley area. The camp will focus on riding skills, trail etiquette and volunteer trail work.

Kokanee Crankworx Dirty Girls Clinics (Whistler, BC): August 13-19 – The biggest freeride festival in the world, Crankworx is a magnet for the world’s best riders. With a collection of some of the best trails and parks on the planet, Rebecca and SRAM/Specialized female pros will guest instruct and lead rides for all ability levels throughout the week.

Levi’s Granfondo Ladies Lounge and Media Camp (Santa Rosa, CA): September 29 – Activities will include a pre-event social hour with complimentary bike fit and equipment check at NorCal Bike and ride tips from the pros. Rebecca and other female pros will offer a pre-ride preview of some of the toughest parts of the course. Post-event activities will include a SRAM/Specialized VIP reception for women and their guests with refreshments and recovery drinks.

Roc D’Azur Ladies Lounge and Dirty Girls Ride Clinics (France): October – This French mountain bike festival is open to riders of all levels and hosts races, fun rides, a huge bike expo and parties. Each day at the SRAM booth, female pros will be available to answer questions and lead mini-tech clinics. The pros will also be hosting short ride clinics and pump track sessions.