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Viva Brings Copenhagen Cycling Style to NYC

Viva’s Juliett Classic 7-speed model in Matte Red

New York, NY – Copenhagen and New York City have more in common than one might think. Over the last few years New York created more than 200 miles of bike lanes. Daily ridership is up—some estimates say it has nearly doubled since 2005. New York’s streets now include 482 miles of bike lanes, and a total of 1,800 miles are planned by 2030. In Copenhagen, 55% of commuters use a bicycle every day, and 37% of commuters crossing the city boundary do so by bike. Forty years ago Copenhagen was just as car-clogged as anywhere else, but today roughly 500,000 citizens choose a bicycle as their mode of transport. Just like New York, the city made a very conscious effort to encourage cycling.

Lars Andersen, a former professional bike racer, began VIVA Bike Design in 2006 in Copenhagen, creating bicycles that are a comfortable, reliable, yet decidedly stylish way to navigate the urban landscape. To achieve a cohesive design, Anderson develops most of the components himself, including fenders, chainguards, saddles, grips and cargo carriers. For a small company this represents a big investment, but it also helps insure that the quality and durability of the bikes meet a high standard. Andersen believes his cycles will be a hit in New York not only because the two cities share similar weather and terrain, but because both are global leaders in the world of design.

Viva’s Juliett Classic 7-speed model in Matte Red

All VIVA bikes share a certain functional elegance. They come standard with fenders and a bell, and with gears and brakes cleverly concealed and protected from the elements within sealed hubs. The silhouette and all-conditions durability are based on classic Danish city bikes, but with close attention to detail and proportion, and finished with avant-garde colors. The unique head badge, down tube logos and chainguard signatures are made from raw copper, so that they develop a rich patina over the years. Distinctions like these make VIVA bikes standouts in any crowd.

Viva’s Kilo Classic 7-speed model in Almost Black

VIVA bikes make their New York debut this spring, including four models with retail prices ranging from $699 to $1,299. They are available at Zen Bicycles, 134 W. 24th Street, and select New York area bike shops, and will be displayed at Bike Expo New York on Pier 36 from May 3 through 5. For more information visit grandcentralcycle.com or vivabikes.com.

Lenny B
Leonard Basobas - Among my many and varied interests are cycling and writing. I am deeply passionate about both. Strangely enough, neither has come very easy to me.I had such a horrible crash as a small child that I did not attempt to ride again until the 6th grade. From that point forward, you could say that I have had a love affair with two-wheels. When I was not out on my bike, I could be found tearing apart or putting back together other bikes. The frames and parts found in my parents’ basement today are a testament to that fact. Around the same time that I began riding again, a young rider named Greg Lemond had just won the U23 World Championships. Following his career was my entry point into the sport of cycling, but I never participated in organized racing until I was past my cycling prime. Today, a healthy curiosity about racing has me lining up on the road and in the nearest velodrome.In regard to writing, I am not a trained journalist. My writing, instead, strikes a creative bent in the form of short stories, at least when I not writing for my day job in clinical research. Although I have yet to be published for my creative writing, I have authored several abstracts and papers, and been published as the lead author for a paper in a well-known peer reviewed medical journal.I have covered the sport of cycling, as both writer and photographer, at such races as the Amgen Tour of California (2008 to 2014) and the US Pro Cycling Challenge. I was also the featured Guest Contributor for LIVESTRONG.com, commentating and moderating the site's live blogging feed during the 2009 Tour de France.

1 Comment

  1. VIVA BIKES are super stylish! Premiere NYC / MANHATTAN retailer: ZEN BIKES, 134 W 24ST (BETWEEN 6&7) NYC 10011. 212.929.2453 ZENBIKES.COM
    test ride one today!

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